Perfume Marketing Analysis
The Fragrances market worldwide is projected to generate a revenue of US$59.87bn in 2024.
It is expected to exhibit an annual growth rate of 3.01% (CAGR
2024-2028).
When compared globally, in the United States leads in terms of revenue generation, with US$8,862m expected in 2024.
In terms of per capita revenues, each person worldwide is
estimated to contribute US$7.73 in 2024.
Furthermore, it is predicted that 72% of the total sales in the
Fragrances market by 2024 will be attributed to Non-Luxury.
Worldwide, fragrances are becoming increasingly popular as consumers seek to express their individuality and enhance their personal style.